Shining opportunity

A prospectus pack for mobile car valeting franchise Platinum Valeting has recently been completed. The pack includes a 4-page A4 brochure and double-sided A4 insert and will be used to promote the company to potential new franchisees.

Holiday Farm Identity

An illustrated identity for Bunkers Hill Holiday Farm has been created for client Mathew Imison Photography. The identity, which shows the farmhouse itself, has been applied to standard items of business stationery and will also feature on a new website for the holiday farm.

Official opening at The Lawn, Burley in Wharfedale

'The Lawn' in Burley in Wharfedale had it's official opening ceremony today. The refurbishment / new-build development, for local authority housing organisation Incommunities, includes 19 shared ownership and 10 rental apartments. Aldred Design produced the 8-page sales brochure pack for the development.

Horsforth Sports & Fun

A website promoting three community events: The 10th Annual Horsforth Sports & Fun Day; Horsforth Healthy Living Week; and Horsforth Children's Festival has recently been completed by Aldred Design. The website presents an extensive amount of information in a clear and simple manner and was developed with help from Ichicoo Design. The website forms part of a suite of marketing communications for the three events, which also includes an 8-page programme, posters, flyers, banners and badges.

St Peter's Church, Addingham

Two information panels for St Peter's Church in Addingham have been designed for client, Ichicoo Design. Continuing the theme of 'Creating A Christian Timeline for Addingham', the history of the church is documented from it's earliest origins in the village. A timeline across the base of each panel highlights significant points in the heritage of St Peter's as well as the other denominational churches in the village. The information panels are mounted on specially built stone plinths and are fully laminated to protect them from the elements.

Underneath the arches

Mathew Imison Photography recently commissioned Aldred Design to create a new identity and apply it to items of business stationery. The chosen design features a stylised section of the Hewenden viaduct, an imposing stone structure which is clearly visible from the client's offices.

Around & About Yorkshire DVD - Spring Issue

The Spring issue DVD in the Around & About Yorkshire series for Saville Creative Communications has just been completed and is now available in selected outlets across the county or by going to The Dalesman website.

Aldred Design produced the design and branding for the outer cover and the on-body design for the DVD itself. A4-sized posters for use in shop windows were also produced to promote the new issue.

British Blinds website launched

The new website for British Blinds has recently been completed.

The updated site offers both residential and business customers a greater depth of product information on blinds, shutters, awnings and curtains, and includes a Gallery section where visitors can browse through the latest innovations and contemporary designs. There is also improved interactivity for customers wishing to arrange a meeting with their local British Blinds expert, in the form of an online Design Consultation Request. A dedicated Promotions area allows customers to keep up-to-date with the latest sales, offers and incentives from British Blinds.

The new site also features improvements to the navigation, 'drop-down' menus, panning images, 'roll-over' information boxes, and a section illustrating the benefits of motorised blinds with links to four short informational movies.

Websites for the sister franchise companies, Scottish Blinds and Irish Blinds are due to be launched in the coming weeks.

New lease of life for The Lawn

The first project for new client Incommunities has recently been completed.
The Lawn, a 19th century Victorian mansion house in the Yorkshire village of Burley-in-Wharfedale, has been carefully converted to offer fourteen high quality apartments for sale on a shared ownership basis. The development also includes a new build, three-storey block of one and two-bedroom apartments, for sale to the over-55s.

An 8-page sales brochure with pocket features floorplans, show apartment photographs, architectural drawings and a location map.

Softer look for British Blinds

As part of a gradual overhaul of company websites and marketing collateral, the logo for blinds franchise company, British Blinds has been given a facelift by Aldred Design. The updated logo incorporates a softer, more contemporary looking graphic roundel and logo text in a single colour to aid legibility. Sister companies, Scottish Blinds and Irish Blinds have had similar transitions made to their respective identities.

Farsley Church Guide

Recently completed, a 24-page, A5 guide to the church of St. John the Evangelist, in Farsley. Beginning with the origins of the church in Farsley district the guide goes on to provide visitors with a comprehensive history of the building itself and it's most interesting features, and relates the stories of some of the notable people that have been connected with the church throughout it's almost 170-year history.

Produced for Saville Creative Communications the brochure is richly illustrated with photographs old and new, and a plan of the church. The guide is available at the Church itself or through Pudsey Civic Society.

Kung Hei Fat Choi!

Hong Kong based legal company Contract Dispute wanted a Chinese New Year greeting that could be emailed to all clients and colleagues. A range of design options was presented but the idea above won out as the firm favourite. Let's hope the Year of the Ox brings greater fortune than the year of the Rat.

Little darlings...

Just a quickie in the lead up to Christmas. Two DVDs designed for Saville Creative Communications for two local primary school Christmas nativity productions. Time to dig out those tea towels and cuddly lambs, I guess!

The sun shines (almost!) for Hebden Sports 2008

Saville Creative Communications has enlisted the services of Aldred Design to produce design and artwork for the cover and disc of its latest DVD film of the Hebden Sports 2008 event. Held annually for well over 100 years close to the small village of Hebden, near Grassington, it is a community day attracting not only local residents but people from across the region who come to compete in the well known Fell Race.

Inevitably there have been some changes over the years but the Sports still keeps its traditional local character with children's egg-&-spoon, three-legged and sack races, as well as flat races for all ages, and of course, the tug-of-war. Sideshows like Bat-the-Rat, Knock-down-Ginger, quoits and skittles add to the fun. The Sports always takes place on the August Bank Holiday Monday from 12.30 - 4.30pm, whatever the weather!

The DVD film covers the entire day's events from setting up the competition field to the prize giving, and captures the fun and community spirit that pervades throughout. The DVD is available through Saville Creative Communications or by visiting the BOFRA website.

Promoting the British Blinds franchise opportunity

A series of nine display panels have been designed for British Blinds to feature on it's stand at the 3-day National Franchisee Exhibition, starting on 2nd October at the NEC in Birmingham. Measuring 946 x 2340mm five of the panels show potential franchisee candidates pondering typical questions such as "Looking for the right opportunity to prove yourself?" and "Not getting anywhere in your present job?". The remainder of the panels focus on the company's extensive range of products, performance materials and innovative motorised and remote-control applications.

In addition, a Franchise Opportunities Prospectus pack, aimed at attracting potential new franchisees, contains important information and performance statistics about the company. Featuring similar imagery to the exhibition panels, the Prospectus pack will also be available on the stand.

Around & About Yorkshire DVD - Autumn Issue

The latest DVD in the Around & About Yorkshire series for Saville Creative Communications has just been completed and is now available in selected outlets across the county. Aldred Design produced the design and branding for the outer cover and the on-body design for the DVD itself. A4-sized posters for use in shop windows were also produced to promote the new issue.

New Corporate Uniform brochure

A 56 page catalogue for corporate uniform supplier Rizues has recently been completed, with photography by Mirfield-based studio, Photography Works Ltd. Featuring uniforms for the healthcare, catering and beauty salon sectors, the brochure also introduces Rizues' new range of male and female businesswear.

Business Brochure for British Blinds

A 4-page A4 brochure targeted at the business sector has recently been completed for British Blinds. The cover communicates the typical kind of hurdles encountered by clients when trying to find the right blind system for their business premises. The brochure is the first in a projected series aimed at different potential markets including the residential, healthcare and leisure sectors.

Around & About Yorkshire DVD - Summer Issue

The second issue of Around & About Yorkshire is now available at selected outlets across the county. Aldred Design created the branding and designed the cover and on-body design for the DVD itself. A4 posters for promotional use in retail outlets were also produced. This issue comes with an additional free DVD, Yorkshire Customs & Traditions - Volume 1.

The DVDs are also available online through The Dalesman or by post from Saville Creative Communications.

Site security leans towards Towers

Press advertisements for Construction News and Contract Journal have been produced by Aldred Design for new client Camwatch. As the largest CCTV monitoring company in the UK, Camwatch was keen to promote the benefits of its TOWER system, a rapidly deployable, portable, telescopic CCTV monitoring mast, specially suited to construction sites or other locations where fixed surveillance or security monitoring equipment is rendered impractical. In addition to offering superior site monitoring features, when compared with traditional 'man-guarding' the Camwatch Tower can also deliver significant annual cost savings.

The press campaign will be supported by a 'skyscraper' spot advertising campaign, set to run on the Building website from late April.

New identity - new cards

A batch of new business cards fresh from the printers. What else is there to do but photograph them in the brilliant sunshine!

Another job from down under!

A brand identity and sales literature was required to promote an exclusive residential development opportunity in Frankston South, close to Melbourne, Australia. The resulting logo for Magnolia Hill Estate features a stylised magnolia flower to communicate the secluded woodland setting of the development. A four page A4 landscape sales brochure illustrates the sub-division of the plot and features photographs of the site and local amenities. The project was undertaken for Frankston-based client threeonedoublenine.

Aldred Design joins Bingley Chamber

Aldred Design is now a member of the Bingley Chamber of Trade & Commerce. I look forward to future meetings and the opportunity of working with local businesses in the Aire Valley region and beyond.