Aussie Steel Company identity and brochure

Working for client 20m, Aldred Design has recently completed a branding, stationery and brochure design project for fledgling Australian steel construction company, Rapid Steel Structures. A number of design alternatives for the new identity were presented, of which the simple, bold, linear option won the day. Application to items of stationery, contact update cards and building signage followed and 20m's on-site and elevated photography features prominently in the company's new 12-page brochure, which was designed and copywritten by Aldred Design. A new website will follow in due course.