New logo identity for touchscreen development company

A new logo has recently been completed for Blueperb, a company specialising in delivering high definition digital display solutions for the real estate, restaurant, construction and other industries. The company already had a simple logo that had acted as a placeholder on its new website but required an identity that expressed visually the products and services it offers. From a number of initial concepts presented, a design that showed the initial B of the company name drawn to resemble a hand activating a touch screen was the route chosen to be developed into the finalised logo. The 'hand/b' icon will also be used independently from the rest of the company name to act as a branding device on the company's hardware products.

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