Arnavon - Helping People Grow

A new identity has recently been completed for Arnavon, an integrated urban agriculture project based in Tucson, Arizona. The logo design (the name is a translation for 'rabbit' in Hebrew) communicates elements of the agriculture programme itself by incorporating illustrations of a rabbit, hen, fish, bees, fruits and flowers within the letter forms. Initially, the logo has been used on banners to advertise the organisation at local produce fairs and farmer's markets but will eventually be included on packaging labels and will form the visual base for a new website.