University Technical Colleges Guide

A new 12-page guide to University Technical Colleges (UTCs) and their ability to attract more female students has recently been completed for client WISE on behalf of the Royal Academy of Engineering. The guide states the case for increased female admissions into UTCs and offers a useful checklist for those managing these institutions to gauge their effectiveness in appealing to females entering the subjects of Science, Technology, Engineering and Mathematics (STEM). The document also features a page of infographics that illustrates some surprising statistics relating to females in the STEM industries.

Arnavon - Helping People Grow

A new identity has recently been completed for Arnavon, an integrated urban agriculture project based in Tucson, Arizona. The logo design (the name is a translation for 'rabbit' in Hebrew) communicates elements of the agriculture programme itself by incorporating illustrations of a rabbit, hen, fish, bees, fruits and flowers within the letter forms. Initially, the logo has been used on banners to advertise the organisation at local produce fairs and farmer's markets but will eventually be included on packaging labels and will form the visual base for a new website.

WISE Student Colloquium

Just completed for WISE Campaign (Women Into Science & Engineering) are a logo and email flyer for a student colloquium at the University of Huddersfield encouraging girls and young women to enter these fields of study and employment. The email flyer includes embedded hyperlinks to various pages on the WISE website.

The Year of the Horse

The Chinese New Year begins today (31st January) and this year's e-greeting, produced for Hong Kong based Contract Dispute Consultants, celebrates the Year of the Horse with a subtle corporate message.

New logo identity for touchscreen development company

A new logo has recently been completed for Blueperb, a company specialising in delivering high definition digital display solutions for the real estate, restaurant, construction and other industries. The company already had a simple logo that had acted as a placeholder on its new website but required an identity that expressed visually the products and services it offers. From a number of initial concepts presented, a design that showed the initial B of the company name drawn to resemble a hand activating a touch screen was the route chosen to be developed into the finalised logo. The 'hand/b' icon will also be used independently from the rest of the company name to act as a branding device on the company's hardware products.

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Christmas e-greeting

This year's design for Contract Dispute Consultants' Christmas e-greeting takes inspiration from the main man himself.

CI Construction identity and stationery

A new business identity and stationery set has recently been completed for specialist building company CI Construction. Produced for client Mathew Imison Associates the new branding features a strong and simple visual image and includes a visual frieze which will be utilised on other items of marketing material, vehicle liveries and signage.

History of Yorkshire DVD

The latest issue of the Around & About Yorkshire series has recently been completed with case cover and on-body designs created by Aldred Design. The double DVD set, entitled 'A History of Yorkshire - Its Landscape, Buildings, Industry & People' is a comprehensive overview of the county, from its Viking origins in the 9th century up until the present day. The history is presented by Geoff Druett who guides the viewer through the different periods and meets with people from industry and at museums and historic houses to gain their insight into the development and growth of the region. The 2 DVD set is available through The Dalesman and at selected outlets across Yorkshire.

New pump clip for Myrtle

Myrtle, the latest beer to be released from Bingley Beer Works, has a new pump clip design by Aldred Design. The beer is described as a Velvet Stout with ABV of 4.6%.

New crest for Bradford Catholic Schools

A new crest has been created by Aldred Design for the joining of two long-established and well respected Catholic schools in Bradford; St Bede's Catholic Grammar School and St Joseph's Catholic College. The new design retains certain elements from the previous two school crests but these were redrawn in a consistent style and a new colour palette of green, blue and gold introduced. The new crest will feature on the school uniform from the beginning of the 2013-14 term.

Dale Croft Marketing Pack

Just completed for client Incommunities is a marketing pack for a new development of 25 three-bedroomed homes between Ilkley and Ben Rhydding. The pack consists of a carrier wallet and seven A4 inserts that contain detailed information on the individual house types including floorplans, dimensions and sales procedure. Printed on an uncoated stock the overall design and colour palette aims to communicate prestige whilst retaining an earthy, tactile quality.

Leeds Loves Food (and Bingley Beer!)

Nice to see one of our pump clip designs for Bingley Beer Works on show at the Leeds Loves Food festival.

Froebelian celebrates 100 years

Recently completed for Saville Creative Communications of Leeds is an 80-page book celebrating the centenary of the Froebelian School in Horsforth. Illustrated extensively with photographs, maps and documents sourced from the school's archives and containing interviews with and quotations from past pupils and teachers, the book was commissioned by the current Headmaster to act as a permanent historic and social record of the first 100 years of the school.

Nufeet steps out

Aldred Design has created the logo for a new chiropody and podiatry clinic based in Bingley. An appointments card and A5-size flyer were also produced to launch the new practice.

New portraits brochure

Aldred Design has worked with leading family portrait photographers, Mathew Imison Photography, for several years now. Since creating the original company branding further projects have covered all types of marketing requirements ranging from the design and production of business stationery, leaflets, brochures, forms, stickers, posters, banners and signage to websites and interior graphics. Just completed is a refreshed 16-page company brochure showcasing a selection of the Shipley-based studio's family portrait photography.

Marketing material for WISE Campaign

Recently completed for WISE Campaign is a range of literature and marketing material including membership application forms, promotional postcards, an e-mailable welcome pack and designs for the 2013 WISE Awards, to be held at the Science Museum in London in November.

Under cover...

The chosen design (above) and two of the runners up for a new logo created recently for Cumbria based detective services agency Hawk.

Dennes uniforms brochure

Working with Photography Works of Mirfield, Aldred Design has recently completed the design of a new 36-page brochure for healthcare uniform supply specialist Dennes.

Three new local heroes

Three new craft ales have joined the stable at Bingley Beer Factory - Priestthorpe, Goit Stock and Myrtle. The eyecatching pump clips, designed by Aldred Design will be appearing on bars at selected free houses across the country from April onwards.

WISE words

Just completed for new client WISE (Women in Science & Engineering) is the 2012 UK Statistics Guide. The document reveals the latest statistics on women's participation in science, technology, engineering and mathematics (STEM) in the UK. These figures provide a snapshot of the current position, from classroom to boardroom, based on data available in November 2012. The full document can be viewed here.