Inspiring...

This adds a certain element of risk to what most graphic designers do for their daily living.

http://vimeo.com/10562000

Glowing words...

During the course of working on some promotional marketing items for client Mathew Imison Photography, I received a most complimentary email, the wording of which was as follows:














It's always nice to get feedback of any description from clients, but especially so when it is as positive as this.

Aussie Steel Company identity and brochure

Working for client 20m, Aldred Design has recently completed a branding, stationery and brochure design project for fledgling Australian steel construction company, Rapid Steel Structures. A number of design alternatives for the new identity were presented, of which the simple, bold, linear option won the day. Application to items of stationery, contact update cards and building signage followed and 20m's on-site and elevated photography features prominently in the company's new 12-page brochure, which was designed and copywritten by Aldred Design. A new website will follow in due course.