Shutters Ad

Aldred Design has recently completed the latest full-page advertisement for British Blinds to promote their real wood shutters and blinds. The ad will appear in various homes and furnishing publications as well as local business directories.

Autumn Savers Promotion

Branding for the British Blinds Autumn promotion has been applied to the company's website and also across a series of leaflets and regional advertisements.

Spring in the air!

The latest product promotion for British Blinds has been unveiled. As well as appearing on the company's website, the Spring Sale branding will also be carried through into regional press advertising.

British Blinds website launched

The new website for British Blinds has recently been completed.

The updated site offers both residential and business customers a greater depth of product information on blinds, shutters, awnings and curtains, and includes a Gallery section where visitors can browse through the latest innovations and contemporary designs. There is also improved interactivity for customers wishing to arrange a meeting with their local British Blinds expert, in the form of an online Design Consultation Request. A dedicated Promotions area allows customers to keep up-to-date with the latest sales, offers and incentives from British Blinds.

The new site also features improvements to the navigation, 'drop-down' menus, panning images, 'roll-over' information boxes, and a section illustrating the benefits of motorised blinds with links to four short informational movies.

Websites for the sister franchise companies, Scottish Blinds and Irish Blinds are due to be launched in the coming weeks.

Softer look for British Blinds

As part of a gradual overhaul of company websites and marketing collateral, the logo for blinds franchise company, British Blinds has been given a facelift by Aldred Design. The updated logo incorporates a softer, more contemporary looking graphic roundel and logo text in a single colour to aid legibility. Sister companies, Scottish Blinds and Irish Blinds have had similar transitions made to their respective identities.

Promoting the British Blinds franchise opportunity

A series of nine display panels have been designed for British Blinds to feature on it's stand at the 3-day National Franchisee Exhibition, starting on 2nd October at the NEC in Birmingham. Measuring 946 x 2340mm five of the panels show potential franchisee candidates pondering typical questions such as "Looking for the right opportunity to prove yourself?" and "Not getting anywhere in your present job?". The remainder of the panels focus on the company's extensive range of products, performance materials and innovative motorised and remote-control applications.

In addition, a Franchise Opportunities Prospectus pack, aimed at attracting potential new franchisees, contains important information and performance statistics about the company. Featuring similar imagery to the exhibition panels, the Prospectus pack will also be available on the stand.

Business Brochure for British Blinds

A 4-page A4 brochure targeted at the business sector has recently been completed for British Blinds. The cover communicates the typical kind of hurdles encountered by clients when trying to find the right blind system for their business premises. The brochure is the first in a projected series aimed at different potential markets including the residential, healthcare and leisure sectors.