Lettings and tenant services pack

A new identity and company literature pack has recently been completed for client, tenantSERVE.

As part of an overall review of its visual image and sales literature, tenantSERVE's existing identity was redrawn and refreshed, using a new font, to create a stronger and 'friendlier' brand image for the company.

An A5-size carrier wallet, containing five insert leaflets (each successive one stepped-down in depth by 20mm to allow all title header bands to be seen on opening the wallet), used a simple graphic illustration style to communicate the company's major areas of service offering. In addition, a tri-fold 1/3 A4 leaflet and new business cards completed the overall package.

 

 

Green Lane Housing Development literature

Another property marketing information document has been created recently for client Incommunities. The Green Lane development in the Manningham area of Bradford features a small quantity of social housing, administered by Incommunities. The 6-page A4 foldout document was also created in a single page PDF format for emailing to potential interested homeowners.

Flood Risk brochure

A second information brochure on flood risk analysis has recently been completed for client JBA Risk, for presentation at an upcoming conference in Asia.

Sliding Wardrobes Installation Guide

Recently completed for Wardrobe Doors Direct, a 12-page A4 installation guide, written, illustrated and designed by Aldred Design.

Yorkshire Doors Brochure

A new 20-page brochure for Yorkshire Doors has been designed by Aldred Design. An updated brand identity has also been created and applied to all literature and promotional material including banners, A-frame signs and vehicle liveries.

Trend trekking

This 16-page A4 document was designed, printed and delivered for client Insider Trends to a very tight lead timescale. The Trend Trek involved visits to over 25 retail venues in central London to discover and experience state-of-the-art merchandising technology, cutting edge retail concepts. packaging and apps. Only thirty copies of the document were required which necessitated the use of digital printing - however, the document also needed to retain a 'top end', luxury feel for its users.

WWI Commemorations

Aldred Design has recently completed the design for an 84-page, perfect bound book entitled Horsforth: The Great War. Produced in collaboration with client Saville Communications, the book is just one of a number of items being produced to commemorate the involvement of men and women from the town of Horsforth during the First World War. A local history trail with trail map, together with a one-week exhibition, is also being organised to coincide with the national commemoration events happening later in the year. To co-ordinate the activities, a logo has also been produced by Aldred Design that takes its inspiration from original enamelled artwork on the Horsforth Cenotaph. 

Dale Croft Marketing Pack

Just completed for client Incommunities is a marketing pack for a new development of 25 three-bedroomed homes between Ilkley and Ben Rhydding. The pack consists of a carrier wallet and seven A4 inserts that contain detailed information on the individual house types including floorplans, dimensions and sales procedure. Printed on an uncoated stock the overall design and colour palette aims to communicate prestige whilst retaining an earthy, tactile quality.